About Us
Home > About us
Welcome! Let us experience our "Paramparaonline®"

Indus Valley Civilization is the source of the ancient handicrafts tradition of India. And India’s rich gem of traditional handicrafts consists of unique pottery, metal-works, paintings, stonework, terracotta objects, textiles and many more. These handmade items come from various parts of the country that offers a sense of the tradition and the diverse cultural roots of India as a whole.

Paramparaonline® takes you to a unique journey of India’s rich heritage of handicrafts which you have never experienced before. We take pride in our extensive assortment of various craft forms, which honors the legacy of some of the world's most ancient handicrafts.

Our Story

Headquartered in Kolkata, India, Paramparaonline® is extensively born out of love for handicraft products. We are committed to carefully curating an exclusive selection of handicraft items, sourced directly from talented rural artisans across various regions of India, enabling them to showcase their skills through their exquisite creations. Our unwavering commitment lies in supporting and empowering Indian artisans producing sustainable, high-quality products which are meticulously handcrafted and possesses its own distinctiveness, narrating the captivating story of the skilled artisan behind their creations.

Our Mission

With a deep commitment to safeguarding the time-honored art of India, which has been passed down through countless generations, our mission is to assist our skilled artisans in attaining worldwide acclaim for their exquisite creations that seamlessly blend with everyday life. As we diligently pursue this objective, we strive to foster the economic advancement of rural artisans who play a vital role in preserving India's rich handicraft heritage.

Our Vision

We aspire to become a globally recognized brand that is synonymous with traditional craftsmanship.

Our Promise to our patrons

Our foremost objective is to satisfy your cravings for the most exquisite handicraft collection. With an extensive range of products, we offer a plethora of options, sparing you the laborious task of searching through various markets. Transform your home with a traditional Indian ambiance through our diverse collection, encompassing every theme in its unique form. Our incredible deals, offers, and hassle-free return policy enable you to acquire items beyond your wildest imagination.

Our Support to the artisans

We strive to ensure fair prices that are mutually agreed upon with our artisans. Our goal is to provide our partners, artisans, and craftsmen with access to a broader marketplace and fairer prices for their products. We aim to achieve this not only by promoting their creations but also by offering assistance with innovative ideas and designs that cater to evolving preferences and changing tastes. Throughout our journey, we aim to establish meaningful connections with more and more talented artisans, both directly and through our associates. Our core mission revolves around empowering Indian artisans and uplifting communities that are often overlooked. Our collaborations encompass artisans, craft-centric organizations, NGOs, self-help groups, social enterprises, and enterprises employing craftspeople. Moreover, we actively promote and contribute towards charitable organizations engaged in impactful social initiatives.